Whitespace Isn’t Wasted Space

Has your designer ever given you something and you thought, “There’s so much empty space. Couldn’t we put something there?” Well that’s a good question, let’s talk about it! If you’re paying for a brochure, flyer, ad, presentation or sign, it can feel...

Why are there Different Versions of My Design?

You may have worked with a designer and received many different logo file types. Or perhaps you’ve tried ordering some merch with your logo file and they always ask for different file types. Basically, what’s with all the files? Why can’t there just be one file to...

Why is My Presentation So Hard to Follow?

You’re an expert in your field and you’ve gathered all the right info. Now you’ve moved things around, played with fonts and maybe adjusted the colours a few times. So why does the presentation still feel so… well, hard to follow? The problem may not be the...

RGB vs. CMYK: Why Did My Designer Give Me Two Files?

Okay, so you’ve gotten some beautiful work from a designer. You love it. (Yay!) Buuut…. Why did you get it twice?? They tell you, “Oh, well, one is RGB and the other is CMYK.” What the heck are they talking about? I think when someone does a certain thing or job...